Writing Ads for Facebook, Google & TikTok

Description

Learn how to write high-converting ads tailored to each major platform—Facebook, Google, and TikTok. This course covers headline crafting, character limits, value proposition framing, and CTA optimization. You'll explore platform-specific strategies, A/B testing tips, and how to write within ad guidelines. Ideal for marketers and business owners, this course provides real examples and ad frameworks to help you grab attention and boost ROI. By the end, you’ll be able to write ad copy that drives clicks, lowers cost-per-action, and resonates with your ideal customer.

Master performance copywriting for paid ads across major platforms. This course breaks down ad formats, headline formulas, value propositions, and split-testing techniques. Learn how to write short, punchy copy that aligns with platform behavior—emphasizing benefits, urgency, and action. Explore A/B testing strategies, visual pairing, and compliance rules. Whether you’re running ecommerce, lead gen, or brand campaigns, this course equips you to write compelling ads that convert.